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LA Tourism & Convention
Attracting companies and associations to come to your city is big business. The obvious reasons to have meetings in LA are the great year-round climate and the movie industry, but everyone already knows that. How about promoting LA for its great art culture and fashion? In addition, there was one caveat, use a library of photography provided by the client. I created a great work-around by “placing” cut-outs of people in interesting LA scenes, which also turned out to be easy on the budget.
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