CREATIVE DEVELOPMENT | ART DIRECTION | BRAND MANAGEMENT
As a senior-level advertising and marketing professional, I’m skilled in creating and managing projects across all media and advertising channels. I’m passionate about gathering information through competitor analyses, focus groups and consumer research to create narratives that can be expressed in various forms to achieve the objectives of an organization. I do this through the experience of working with marketing and executive teams to develop and refine core ideas and concepts.
I have proven success through research results, campaign response rates and successful product launches and have been recognized with more than 85 industry awards for creativity and marketing effectiveness.
QUALIFICATIONS
• Sales and relationship driven marketing professional. Over twenty years of experience in marketing, advertising, brand strategy, and new business development.
• 11 years experience as a Creative Director. Responsible for the creative vision of client brands. Manage end-to-end marketing campaign development and monitor every step of brand execution to ensure brand continuity.
• Identify opportunities in the marketplace. Monitor market trends and gather information through competitor and data analysis, focus groups, and consumer research to identify marketplace opportunities.
• Leadership in project management. Individual contributor and workload manager in a deadline-driven environment. Create teams, timelines, lead strategic direction ensuring all deadlines are met within budget. Manage client expectations during the creative development, design, and production process.
• Sales focused collateral development. Develop collateral as sales tools to drive and support sales prospecting ac4vi4es and qualifying conversations. These communication products arm sales not only with key product feature and benefit messaging, but also train the sales team on how to leverage the assets in different situations to move the conversation forward.
• Trained in brand development. Studied under the Brand Establishment brand development process. Experienced with HubSpot Inbound Methodology and Content Marketing strategies.
• 11 years experience as a Creative Director. Responsible for the creative vision of client brands. Manage end-to-end marketing campaign development and monitor every step of brand execution to ensure brand continuity.
• Identify opportunities in the marketplace. Monitor market trends and gather information through competitor and data analysis, focus groups, and consumer research to identify marketplace opportunities.
• Leadership in project management. Individual contributor and workload manager in a deadline-driven environment. Create teams, timelines, lead strategic direction ensuring all deadlines are met within budget. Manage client expectations during the creative development, design, and production process.
• Sales focused collateral development. Develop collateral as sales tools to drive and support sales prospecting ac4vi4es and qualifying conversations. These communication products arm sales not only with key product feature and benefit messaging, but also train the sales team on how to leverage the assets in different situations to move the conversation forward.
• Trained in brand development. Studied under the Brand Establishment brand development process. Experienced with HubSpot Inbound Methodology and Content Marketing strategies.
PROFESSIONAL SKILLS
• Strong interpersonal skills. Effective communication and presentation skills, able to listen and interpret feedback. Cultivate relationships and build trust with clients, promote strong internal partnerships, and foster relationships with vendors and external partners.
• Confident communicator. Pitch campaigns, deliver presentations, and secure approvals from clients, communications committees, and executive teams.
• Intangible attributes. Organize, self-motivated, and able to work with accountability in a deadline-driven environment. Competitive spirit and strong desire to succeed. A constant drive for knowledge and self-improvement. Team player.
• Technical expertise. Expert knowledge of Microsoft Office Suite, Google Workspace, Adobe Creative Cloud, Mac software, and macOS. Proficient in project management software (Asana, Basecamp, Slack).
• Confident communicator. Pitch campaigns, deliver presentations, and secure approvals from clients, communications committees, and executive teams.
• Intangible attributes. Organize, self-motivated, and able to work with accountability in a deadline-driven environment. Competitive spirit and strong desire to succeed. A constant drive for knowledge and self-improvement. Team player.
• Technical expertise. Expert knowledge of Microsoft Office Suite, Google Workspace, Adobe Creative Cloud, Mac software, and macOS. Proficient in project management software (Asana, Basecamp, Slack).
ACCOMPLISHMENTS
• Over 85 industry awards for creativity and marketing effectiveness across 17 different accounts.
OC ADDYs, National ADDYs, Beldings, Tellys, Mobius, International Summits, Daveys, ABA Stevies, Athena Awards, WebAwards, Summit Marketing Effectiveness Awards.
-Best in Category—Summit Marketing Effectiveness Award.
-4x Winner—Summit Marketing Effectiveness Award.
-2x Winner—Advertising Agency of the Year—Stevie Award, American Business Association.
-5x Finalist—Marketing Campaign of the Year—Stevie Award, American Business Association.
• Led agency (MOST) new business, branding and pitch materials.
-Inc. 5000 Fastest-Growing Private Companies: #403 (2009), #107 (2010), #400 (2011)
-2011 Fastest Growing Company—Stevie Award, American Business Association
• Headed agency (O’Leary and Partners) branding and pitch materials.
-Increased agency revenue 50% over 3 years to become the largest independent ad agency in Orange County.
• Launched Orange Zone, a youth-oriented ad agency within the parent ad agency.
-The youth agency focused on market research, innovative media, cutting-edge creative, and guerrilla marketing.
-Led creative and campaign development for the Orange Zone.
-Added new clients Verizon, Clothestime, and Bear Mountain in the first year.
• Created the inaugural consumer advertising campaign for the National Association of Realtors to build the Realtor brand.
-120% increase in association membership (from 500K to 1.1M) within 5 years of the campaign launch.
-Improved real estate agents standing (from 19th to 11th) in the Gallup Honesty & Ethics in Professions poll.
-43% increase in awareness of the Realtor logo and brand.
-50% increase in consumer recognition of Realtors as members of NAR.
• Launched medical products distributorship. Top 10% distributor for Avitus Bone Harvester.
• Judge—New York Festivals Advertising Awards.
OC ADDYs, National ADDYs, Beldings, Tellys, Mobius, International Summits, Daveys, ABA Stevies, Athena Awards, WebAwards, Summit Marketing Effectiveness Awards.
-Best in Category—Summit Marketing Effectiveness Award.
-4x Winner—Summit Marketing Effectiveness Award.
-2x Winner—Advertising Agency of the Year—Stevie Award, American Business Association.
-5x Finalist—Marketing Campaign of the Year—Stevie Award, American Business Association.
• Led agency (MOST) new business, branding and pitch materials.
-Inc. 5000 Fastest-Growing Private Companies: #403 (2009), #107 (2010), #400 (2011)
-2011 Fastest Growing Company—Stevie Award, American Business Association
• Headed agency (O’Leary and Partners) branding and pitch materials.
-Increased agency revenue 50% over 3 years to become the largest independent ad agency in Orange County.
• Launched Orange Zone, a youth-oriented ad agency within the parent ad agency.
-The youth agency focused on market research, innovative media, cutting-edge creative, and guerrilla marketing.
-Led creative and campaign development for the Orange Zone.
-Added new clients Verizon, Clothestime, and Bear Mountain in the first year.
• Created the inaugural consumer advertising campaign for the National Association of Realtors to build the Realtor brand.
-120% increase in association membership (from 500K to 1.1M) within 5 years of the campaign launch.
-Improved real estate agents standing (from 19th to 11th) in the Gallup Honesty & Ethics in Professions poll.
-43% increase in awareness of the Realtor logo and brand.
-50% increase in consumer recognition of Realtors as members of NAR.
• Launched medical products distributorship. Top 10% distributor for Avitus Bone Harvester.
• Judge—New York Festivals Advertising Awards.
SKILL CATEGORIES
Creative Direction • Art Direction • Graphic Design • Copywriting • Creative Briefs • Integrated Advertising Campaigns • Ideation and Storytelling • New Business Development • Corporate Presentations • Marketing Communications • Internal Communications • Project Management • Client Management • Cross-Functional Team Collaboration • Strategy • HubSpot Inbound Methodology • Adobe Creative Cloud— Photoshop, Illustrator, InDesign, Dreamweaver, XD, Acrobat • MS Office— Word, Excel, PowerPoint • MacOS
CHANNELS
Digital, websites, social [paid and organic], video, TV shoots and post production, radio, print, trade show, OOH, POS, B2C, B2B
CATEGORY EXPERIENCE
Association, automotive aftermarket, banking, fashion, footwear, franchises, grocery, healthcare, QSR, real estate, retail, sporting goods, technology, tourism